Travel event focuses on niche groups

Posted on May 30, 2012

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The Tourism Authority of Thailand (TAT) is pinning its hopes on four niche products designed to generate more tourism revenue for the country.

Golf, weddings and honeymoons, health and wellness, and eco-tourism will be highlighted at the Thailand Travel Mart Plus 2012 to be held at Impact Muang Thong Thani from June 6-8.

“We hope these four products will help to expand the tourist base and upgrade Thailand to become a quality leisure destination,” said Juthaporn Rerngronasa, the deputy governor for international marketing in Europe, Africa, the Middle East and the Americas.

“We don’t sell only sea, sun and sand. Foreign tourists can enjoy so much more with other products such as Thai cooking classes, Thai boxing and meditation.”

She said the four niche products will help to increase foreign tourism revenue by 10%.

To ensure the strategy works efficiently, TAT offices abroad have been instructed to promote niche products among travel agents as well.

The TAT has set aside 35 million baht for Thailand Travel Mart Plus, which is expected to draw 418 tourism buyers from 52 countries to meet with 380 local sellers.

Of the buyers, 28 will be niche-market operators.

It will be the first time the TAT has displayed four pavilions to capture these target groups. About 20% of the event will focus on niche products.

Mrs Juthaporn said in the first four months this year, arrivals from Europe, the Middle East, Africa and the Americas reached 7.3 million, up by 7% year-on-year.

Although the Greek economic crisis is dragging down the entire euro zone, the TAT remains optimistic next week’s event will be a good opportunity for Thailand to welcome European tourists thanks to the country being such good value for money.

About 500 million baht of the fiscal-2013 budget will be used to stimulate the European, Middle East, African and American markets.

Mrs Juthaporn said the TAT will also set up virtual meetings to allow tourism buyers and sellers to conduct business online, thereby reducing their costs.

The online system will be introduced next year.

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Posted in: Bangkok