AirAsiaExpedia JV off to a flying start

Posted on July 11, 2012

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AirAsiaExpedia Inc, the joint-venture firm between low-cost airline, AirAsia, and online travel company, Expedia Inc, has taken off to a flying start since its launch in July last year.

A first of its kind partnership between a low-cost carrier and an online travel agent, the joint venture has served to strengthen both brands and extend the breadth and depth of their offerings to an expanded audience of travel shoppers across Asia.

Over the past year, AirAsiaExpedia has launched two localised Expedia sites in Singapore and Thailand which offers travellers a selection of over 400 airlines, 150,000 hotels and build-your-own dynamic holiday packages.

Underpinned by the monumental growth of tourism in Asia, AirAsiaExpedia plans to launch full-service Expedia sites in Asia over the next nine months, reinforcing its commitment and investment in this region.

“By partnering with AirAsia, Expedia has been able to bring great value travel to Asia. “This joint venture has allowed us to expand very quickly in this region to offer travellers the widest range of travel deals from flights, hotels and holiday packages all on one user-friendly site,” said Dan Lynn, Chief Executive Officer of AirAsiaExpedia, in a statement today.

Along with Expedia’s expansion, the joint venture is also increasing its focus on AirAsiaGo, AirAsia’s holiday and hotels division.

Meanwhile, Kathleen Tan, Director of AirAsiaExpedia, said: “We knew that this joint venture between AirAsia and Expedia would definitely revolutionise the online travel agency industry when we started off last year.

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Posted in: Bangkok