Marriott, a future giant in Thailand

Posted on February 4, 2013

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Marriott International expects to add 3,000 rooms to its existing portfolio of hotels in Thailand from 2016, doubling its presence in the country thanks to a landmark deal TCC Hotels Group.

Marriott International announced the signing of seven management agreements with TCC Hotels Group which will see the US hospitality company operating seven TCC hotels across Thailand. These agreements make the TCC Hotels Group the largest owner of Marriott International hotels in Asia Pacific.

The seven hotels are:

  • The Imperial Queen’s Park Hotel, Bangkok to be rebranded as Bangkok Marriott Hotel Queen’s Park
  • Imperial Adamas Phuket Beach Resort to be rebranded as Phuket Marriott Resort & Spa, Nai Yang Beach
  • Hua Hin Marriott Resort & Spa
  • Pattaya Marriott Resort & Spa, Jomtien Beach
  • JW Marriott Pattaya Resort & Spa
  • Bangkok Marriott Hotel and Executive Apartments, Surawong
  • The Ritz-Carlton, Bangkok

This landmark agreement will add 3,000 rooms to Marriott International’s existing 12 hotels of 3,110 rooms across Thailand.

The TCC Hotels Group will represent a variety of Marriott International’s brands including The Ritz-Carlton, JW Marriott and the company’s signature Marriott Hotels & Resorts brand. It will see Marriott International take on the management of two existing hotels and five new build properties across the country in the strategic tourist destinations of Bangkok, Phuket, Hua Hin and Pattaya.

Speaking at the signing ceremony in Bangkok, Simon Cooper, Marriott International’s President and Managing Director Asia Pacific, said: “We are delighted to announce this landmark deal for Thailand. TCC Hotels Group is very well established as a hotel owner and operator around the world and these seven hotels will add to our already strong portfolio of hotels in the country.”

 “I believe this partnership shows our commitment to and faith in Thailand as a strategically important business and leisure destination in South East Asia. Managing this portfolio of TCC hotels in the country will allow us to extend our product offering and brands in Thailand, and enable domestic and international travellers to experience our hotels and world-class service.”

TCC Hotels Group expects to invest approximately US$500 million for the seven hotels including an extensive refurbishment of the existing Imperial Queen’s Park Hotel, Bangkok and the Imperial Adamas Phuket Beach Resort before being rebranded and opened under the Marriott Hotels & Resorts brand in 2016.

“TCC Hotels Group believes that Thailand and the group could benefit from the global network and standards of Marriott International. We are very excited to be working together with Marriott International, an experienced global operator to support our growth strategy and our confidence in both Tourism and MICE business sectors of Thailand,” said Wallapa Traisorat, President of TCC Hotels Group.

These 3,000 rooms are in addition to Marriott International’s existing pipeline in Thailand of more than 1,000 rooms, and the company expects to be managing almost 7,000 rooms in Thailand by 2017 to support the continued tourism growth for Thailand as it becomes a strategic location of the Asian Economic Community (AEC).

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