New Phuket bar is powered by juice

Posted on June 19, 2013

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Juice Raw is Phuket Town’s first dedicated juice bar, and is already proving a big hit with locals.

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Run by brothers Ratthakhet “Arm” and Jukkrawat “X” La-ongsuwan, from Surat Thani, the juice bar, located on Yaowarat Road in the heart of the Old Town, opened in March this year.

Customers – many of whom have been visiting museums or shops in the area – will usually find younger brother Arm behind the counter, enthusiastically preparing a variety of juice mixes.

Formerly an employee at The Surin hotel on Phuket’s west coast, Arm was looking for something different to do and came up with the idea of opening a juice bar.

“There are so many coffee shops in the area, so we decided we wanted to do something different.

“Juice bars are very popular in Europe, but there are not any in Phuket. Also, my father passed away from cancer, and I thought that perhaps if he had drunk juice every day he would have been healthier, and maybe lived longer.”

Juices include signature drinks Bua Bok Passion – bua bok, passionfruit, banana, yoghurt and ginger (B85); the Beat by Beet – beetroot, pineapple, yoghurt, lemongrass and ginger (B85); and Arm’s personal favourite, the J Passion – mango, pineapple, banana, lemon zest and ginger.

As well as their drinks, Juice Raw also sells sandwiches (B55), salads (B45) and cake (B45-75), as well as X’s ‘Candy Floss’ line of body products, which includes body lotion, shampoo and shower gel.

Since Juice Raw opened earlier this year, business at the bar has been growing steadily. At the moment, Arm is selling at least 30 juices per day, with foreigners making up around 70 per cent of custom.

“They often say they could never imagine there would be a place like this in this area,” he says.

Fresh fruit and vegetables are purchased regularly from either the Downtown Market around the corner, or Makro, and restocked every few days to ensure the juices are made from fresh ingredients.

“I think it’s great for us to be able to offer a healthy product which makes people smile,” Arm says.

Juice Raw, 91 Yaowarat Road, Phuket Town. 092 020 2315. Open daily 10am to 9pm. Facebook: ‘Juice Raw Phuket’.
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