The Tourism Authority of Thailand (TAT) has entered into a co-branding partnership with one of the world’s largest low-cost carriers, Air Asia in which the airline brand will see one of its aircraft with the logo of 2015 Discover Thainess campaign, as well as introduce a series of promotional airfares throughout the year.
Mr. Thawatchai Arunyik, Governor of TAT said, “The 2015 Discover Thainess campaign has kicked off to a good start since January, further affirming the interests of local and international visitors who come to the kingdom to immerse themselves in the Thai way of life, Thai culture, and hands-on Thai experiences. The co-branding with Air Asia will give a significant boost to Thailand’s tourism while the promotional airfares will help stimulate more travels among international travellers, especially from China and the neighbouring countries.”
Air Asia will brand its newest Airbus A320 aircraft with the royal barge Supannahong image – the logo of 2015 Discover Thainess campaign. Also, its interior will be beautifully decorated with images of the “12 Hidden Gems”, the emerging promotional destinations as well as other Discover Thainess ads inviting all travellers to explore the charms of Thailand.
To commemorate this partnership, Air Asia is offering a Discover Thainess fare with prices starting from 590 Baht for domestic destinations and 1,190 Baht for international destinations.
Mr. Tassapon Bijleveld, CEO of Thai Air Asia said, “We are proud to be a part in helping to promote the 2015 Discover Thainess campaign. We will continue to increase our flight frequencies, especially on popular domestic routes. In addition, we will also keep adding new domestic routes to cater to the demand and allow everyone to be able to travel by air, to cut short the travelling time so that they will have more time to enjoy discovering Thainess in Thailand.”
In early 2015, Air Asia launched services from Bangkok to four new destinations – Nan, Loei, Roi Et and Buriram. In Thailand, Air Asia now operates 19 domestic routes, covering 15 destinations, with more than 79 flights per day as well as 27 routes to 21 destinations, with more than 48 flights per day overseas.
TAT is already working closely with Air Asia. Current partnerships include the “Let’s Travel on the Weekdays” project and the “Thailand Shopping Paradise” campaign.