Premier Inn to debut in Phuket

Posted on May 7, 2015

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Premier Inn, UK-based budget hotel group, has continued its expansion in Southeast Asia with the announcement of its first hotel in Phuket.

Due to open its doors in early 2017, the 350-room Premier Inn Phuket will be located close to Patong Beach. The “affordable” hotel will feature a restaurant, bar, swimming pool, fitness centre and meeting facilities.

“Premier Inn Phuket is an important addition to our fast expanding Asia property portfolio and marks a significant milestone for the Premier Inn brand,” said Erik van Keulen, senior vice president of development for Premier Inn Asia Pacific. “We are confident that the hotel will set a new benchmark in Phuket’s hospitality sector, becoming the preferred choice for value conscious travellers.”

Premier Inn said that Phuket is a “key focus” market for its Asian expansion plans. The company intends to open five hotels in partnership with Thailand’s Rayaburi Group Co Ltd, giving it an inventory of around 1,250 rooms by 2020.

The Phuket property will join the 224-room Premier Inn Bangkok Soi 11, which is scheduled to open in mid-2016, and the company has also identified Chiang Mai, Hua Hin, Koh Samui and Pattaya as future destinations.

Premier Inn also has 14 hotels in the pipeline in Indonesia and will launch its first property in Singapore next year.

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