Thailand entices more visitors from Italy with sports tourism campaign

Posted on December 11, 2015

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The Tourism Authority of Thailand (TAT) Rome Office, Italy, is bringing the winners of the ‘Dream for Thailand III’ project to Thailand on a special three-week trip, showcasing a wide array of sporting activities in the kingdom, from 1-21 December, 2015.

Ms. Jittima Sukpalin, Director of TAT Rome Office said, “Thailand is increasingly becoming a hub for sports tourism thanks to the many sporting facilities in the country that are on par with international standards, along with a long list of regional and international sports tournaments, including celebrity matches, taking place here every year. The innovative ‘Dream for Thailand III’ project, which focuses on sharing experiences on Thailand’s sporting activities, will certainly help entice more sports enthusiasts to choose Thailand as their next destination.”

The ‘Dream for Thailand III’ project was jointly organised by the TAT Rome Office, Vita Da Turista, Paesionline.It, Europ Assistance, and Skyscanner during the three-day TTG Incontri travel trade fair in Rimini, Italy, which took place from 9-11 October, 2015. With an aim to search for travel ambassadors to promote Thai sports tourism, the activity required contestants representing three different groups – the general public, travel bloggers, and travel agents – to submit their photos according to the required criteria.

This year, the three winners are Miss Federica Tullio representing the general public, Mr. Daniel Mazza who is a travel blogger from Italy, and Miss Sara Falconi who is a travel agent’s blogger. They are now travelling in Thailand and trying out Muay Thai, golfing and a marathon in Pattaya.

The participants will share their experiences to help widen awareness on Thailand’s sports facilities and tourism online and social media channels, including the website: www.Vitadaturista.It and the Facebook Page of the TAT Rome Office.

There were 8,909 contestants joining the “Dream for Thailand III’ photo competition. The activity successfully created awareness to more than 2 million viewers, and increased the number of the Thailand Fan Club page in the Italy market to more than 10,000 followers.

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