Asian travellers to spend more this Chinese New Year

Posted on February 2, 2016

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Asia travellers are expected to increase their travel spending for the coming Chinese New Year holidays.

According to a new report from Wego.com, the Asian travel search site, travel budgets have risen significantly this year, including double-digit growth among Hong Kong travellers.

“The average booking values for both flights and hotels on Wego.com is much higher this year, compared to 2015,” said James Huang, Wego’s market development manager for North Asia. “It’s an indication that travellers have allowed a higher budget allocation for travel during the Chinese New Year period, some more than others.

“We’re seeing several cities with higher spends this year. The highest year-on-year difference in average booking value, for both flights and hotels, is from Hong Kong travellers, with a jump of around 10%. Similarly Taiwanese and Malaysian travel budgets have increased by 8% this year,” Huang added.

The majority of the higher spend was attributed to hotels. Wego said it has seen a 20% year-on-year increase in spend per hotel stay during Chinese New Year, and a slight increase in spending on airfares.

And travellers appear to be booking more last-minute trips, as well as longer holidays, this year.

“We saw an increase in spontaneous booking trends last year for Chinese New Year travel on Wego.com, compared to 2014, and also longer duration of trips, especially in China itself,” Huang continued.

“This trend also extends to other Asian countries who celebrate Chinese New Year, such as Malaysia and Singapore, yet the shortest booking pace comes from Indonesia with an average of 40 days. The popularity and wide network of low-cost carriers in Indonesia has undoubtedly facilitated more flexibility for spontaneous travel.”

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