Tourism Authority of Thailand launches Women’s Journey Thailand to boost local and international female tourism

Posted on April 29, 2016

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The Tourism Authority of Thailand (TAT) is launching a special campaign to attract local and international female travellers to enjoy some of the kingdom’s many attractions with a wide range of activities, special offers, discounts and privileges from the variety of products and services and events aimed at women, whether travelling alone or with groups of friends, to be arranged across the month of August.

Mr. Yuthasak Supasorn, TAT Governor said, “We’ve designated August 2016 as a ‘month for women travellers’, in a way of marking Her Majesty Queen Sirikit’s 84th birthday, to encourage the growth of the global and domestic female traveller segment in conjunct with our strategy to promote Thailand to be a Quality Leisure Destination. Increasingly women are coming to Thailand in groups or as solo travellers and expect to find activities and attractions geared to their needs. So, this campaign will broaden their recognition on how Thailand can cater for a great experience to female travellers like nowhere else.”

Mrs. Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and the Americas added, “In addition, when it comes to planning holidays, it’s often the women in the family making the main decisions. Female travellers are an increasingly strong market for local and inbound tourism to Thailand. The global income of women worldwide has risen hugely and the compound growth of female arrivals to Thailand has also risen, averaging 11.4 percent from the period 2007-2014.”

Research has shown that women travellers enjoy visiting the beach, benefitting from Thailand’s amazing spa opportunities and trying Thai food, but they are perhaps more concerned with safety and privacy than male travellers. With this in mind, TAT is joining forces with airlines, hotels, resorts, spas and tour operators to arrange various activities as well as offer special discounts and privileges throughout the month of August.

“In order to promote this initiative and inspire female travellers to come to Thailand, TAT has come up with five different promotional concepts: Beautiful Look, Beautiful Shape, Beautiful Mind, Beautiful Retreat, and Beautiful Experience, which are all designed to meet the varied needs of women travellers and to boost Thai tourism products and services that are geared towards female travellers.” Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing Asia and South Pacific, added.

Highlighted activities to be held as part of the campaign include Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, 84 Perspectives of Thailand, Lady in Thai Fabric, Lady Products Showcase as well as a Women’s Journey application. Various other special arrangements are being provided to female travellers in this month; such as, Lady Immigration Lanes, Lady Parking and Lady Airfare.

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