Thailand emphasises women travellers as a potential market to boost the country’s tourism sector.
Female solo travel is on the rise particularly in Southeast Asia, a trend that Tourism Authority of Thailand has identified in its action plan through to 2017.
Solo travel is on the rise with 48% of women in Southeast Asia reporting they have travelled alone before, compared to 36% in 2014, according to TripAdvisor’s Rise in Solo Travel Amongst Southeast Asian Women researched in 2015.
The majority of women in Southeast Asia say that they travel alone because it gives them the freedom of doing whatever they want (60%), they like the independence and challenge of travelling on their own (45%) and their family or friends do not have the time or resources to travel with them (32%).
TAT launched, Monday, its owns campaign tagged a Women’s Journey Thailand to encourage women travellers visit the country this month.
August is also the month when Thailand celebrates Her Majesty Queen Sirikit’s 84th birthday, 12 August, which is also Mother’s Day.
TAT has hosted more than 150 celebrities, bloggers and photographers, worldwide, to visit Thailand this month to enjoy and share their experiences.
Signature events are:
An 84 Perspectives of Thailand familiarisation trip, 1 to 5 August;
Her Eyes 2016 activity from 2 to 7 August;
Passage of Thai Fabric, a Tribute to Her Majesty the Queen will take place in Bangkok, 20 to 21 August at Siam Paragon and from 23 to 28 August at the Plearnary Mall;
Lady Golf Challenge;
Lady Celebrities to Thailand familiarisation trip in cooperation with Thai AirAsia.