Thai AirAsia unveiled its latest promotion with one of its aircraft painted with a Thailand’s tourism theme ‘Thai Culture… Let’s Make A Journey’.
The aircraft livery design was a winner in the recent Paint the Sky competition.
The plane has already flown both domestic and international routes, sporting the attractive livery and has garnered praise for its creativity and spot on depiction of Thailand’s tourism attributes.
inside no 7Partnering the airline in the promotion, Tourism Authority of Thailand deputy governor for marketing communications, Chattan Kunjara Na Ayudhya, said: “TAT plans to promote Thai tourism in 2017 under a campaign titled ‘Discover your Amazing stories in Amazing Thailand’… focusing on traditional Thai local experiences.”
He added: “The point of the design on the airplane represents the Thai people and their invitation for others to experience the country’s cultural uniqueness.”
This was the second plane baring a winning entry from the ‘Paint the Sky with Amazing Thailand’ competition after AirAsia’s plane was painted with the “Yak Cute”.
‘Thai Culture… Let’s Make A Journey’ was designed by Narathip Paspirom and focuses on the tradition of Thai textiles, while still showing a contemporary appearance that is vibrant and fun.
To welcome the new livery, TAT and Thai AirAsia hosted international beauty queens led by Chalita “Namtan” Suansane, Miss Universe Thailand 2016, who joined other notable pageant queens including Miss International, Miss Myanmar World, Miss Laos and the transgender Miss Tiffany.
All nine served as honorary models wearing traditional Thai textile designs by Ajarn Paothong Thongchua, a Thai silk expert. The beauties wore the designs to Khon Kaen to join silk-making activities and also took part in learning about traditional silk weaving at the Queen Sirikit Sericulture Centre of Khon Kaen.