TAT and SIA to boost travel to Thailand

Posted on February 27, 2017

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The Tourism Authority of Thailand (TAT) and Singapore Airlines (SIA) today signed a Memorandum of Understanding (MOU) on Tourism Cooperation to jointly promote travel to Thailand from priority markets including Australia, New Zealand, Singapore and South Africa.

Effective from today until 31 March 2019, the MOU between TAT and SIA will cover a series of joint activities including brand advertising and promotional campaigns, tactical and digital marketing, familiarisation trips, joint roadshows and product development.

This announcement comes just weeks after The Tourism Authority of Thailand (TAT) penning a US$1 million agreement with Etihad Airways to boost the country’s international visitor arrivals from UAE, UK, France, Germany, Italy, Egypt and Kuwait.

In 2017, TAT has set a target of 34.5 million international visitors, generating an estimated 1.81 trillion Baht (US$50 billion) – a 10 per cent year-on-year increase – in international tourism receipts.

Mr. Yuthasak Supasorn, TAT governor, said: “This MOU signing ceremony marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets from around the world. This MOU with Singapore Airlines in particular, will allow us to strategically attract more travellers from the four specific markets.

“Australia and New Zealand markets have long been important source markets for Thailand while the South Africa market has been growing in recent years. With Singapore Airlines’ help under this mutually-beneficial MOU, we look forward to welcoming their passengers.”

Mr. Goh Choon Phong, Singapore Airlines CEO, said, “We look forward to working with TAT on many exciting activities to promote Thailand as an attractive tourist and business destination to the world. We are confident we can increase visitor arrivals into Thailand.”

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